Deep fundamental problems we live with today cannot be solved on a superficial level which they were created from. 

YS was designed to create a paradigmn shift with youth culture. YS is about to create a different level of thinking that will change the world. Be a part of something big and exciting. Find out how to Join.

Albert Einstein oberserved-

Brian 'Head' Welch is seen with his daughter Jennea Marie. His new book, 'Save Me From Myself: How I found God, Quit Korn, Kicked Drugs, and Lived to Tell My Story' was released into stores July 3.

James Dobson of Focus on the Family spent a radio program and an appearance on MSNBC's Scarborough Country urging listeners to boycott Abercrombie until it stopped publishing the quarterly. Dobson was joined in his efforts by former Redskins coach Joe Gibbs, Chuck Colson, the American Decency Association (ADA), the National Coalition for the Protection of Children and Families, and others.

Pressure on A&F may also have come from another source: Corporations that own other stores. Bill Johnson, president of the American Decency Association, says that his group had come up with a unique new strategy for getting a Grand Rapids, Michigan A&F to not only stop selling its raunchy quarterly, but also to get rid of the huge photographs of naked models that decorate the walls of every A&F store.

Discussions with Abercrombie and the manager of the Rivertown Crossings Mall in Grand Rapids had gone nowhere. So Johnson sent a letter to the managers of all 120 mall stores expressing concerns about what children visiting the mall were being exposed to. He enclosed several photos from A&F's quarterly. Police yourselves, he warned, or we'll urge people to boycott the entire mall — right at the start of the Christmas shopping season.

The mainstreaming of porn is nothing new. What outrages many parents is that Abercrombie is deliberately aiming its porn and damaging lifestyle advice, not at dirty old men, but at kids.

The best news is the lasting Christmas gift Abercrombie is giving to America. When I tried to order a "Field Guide" by telephone, an A&F employee told me the company's decision to keep the quarterly out of stores is permanent. She, too, blamed the boycotts. The only people who will have access to the quarterly in future, she added, are those who already have a subscription. It's a huge step forward.

A&F's CEO Mike Jeffries has for years sneered at those who complained about his quarterly's filth. Asking him softly to clean up his act didn't work, but big stick evidently did.

— Anne Morse is a freelance writer in Virginia

They market themselves as an American lifestyle brand specializing in "Casual Luxury" apparel for college students ages 18 through 22. The company encompasses four brands: Abercrombie & Fitch, abercrombie, Hollister Co., and RUEHL.

This "lifestyle brand" embodies the values and aspirations of a group or culture. They try to market themselves by having an individual to publicly associate themselves with the brand to project this "upper class lifestyle".  Abercrombie & Fitch has created an implicit brand promise: if you buy our products, you too can aspire to this lifestyle.

The main problem is that this company is using casual sex as part of this lifestyle and they have pushed beyond the limits of decency by using straight up pornography in thier video campaign and catalogues. Thier current A&F video are of two people having sex on the beach. The catalogue is shrink wrapped and labeled for 18 yrs or older because it contains nude models. At some of the store locations there are male models wearing only jeans hanging low (just above thier pubic area) greeting patrons as they enter. Christains should not be wearing this apparel anymore than they should wear Playboy logos, or images of pentagrams. If you're serious about your faith, do not purchase from these companies.

2 Corinthians 6:16-18  Therefore, come out from among unbelievers, and separate yourselves from them, says the Lord.  Don’t touch their filthy things,  and I will welcome you. And I will be your Father,  and you will be my sons and daughters, says the Lord Almighty.”